Media Coverage

Recession-proof sex with femMED Libido

April 2009

FOR IMMEDIATE RELEASE – April 16, 2009
Recession-proof sex
Always in style, doesn’t cost a thing

Toronto, ON – “Not now, honey. I have a headache.” Sound familiar?
If you’ve used this line to avoid intimacy with your partner one too many times lately, don’t worry. There’s hope! Thoughts of layoffs, working overtime and cutting back on luxuries you once considered necessities may be weighing on your mind, but sex is the last thing you should cut out of your life. Known as one of the greatest stress relievers, sex can actually trigger a number of positive physical and emotional reactions, and is a surefire way to raise your spirits and improve your mood during hard times.

The female libido in particular is governed by a number of physiological, hormonal, lifestyle and relationship factors. Women are more susceptible to the emotional consequences of stress. Worry, anxiety and depression make us simply “not in the mood,” whereas a man’s desire in sex is less impacted by stress (they can block it out more easily). In a recent study on sexual health in the November 2008 issue of Obstetrics & Gynecology, 39 per cent of women reported low levels of desire, 26 per cent had problems with arousal and 21 per cent had difficulties with orgasm.

Stress causes the release of ‘stress’ hormones (adrenaline, noradrenalin and cortisol) that exhaust the adrenal glands and alter levels of sex hormones (estrogen and testosterone), which are important for regulating libido.

According to Sherry Torkos, pharmacist, fitness instructor and author of The Canadian Encyclopedia of Natural Medicine, lifestyle factors can have a dramatic impact on libido.
Lack of sleep, stress, hormone imbalance and even a poor diet can impact libido. These areas need to be addressed. Women also need to be aware of the role that nutritional supplements can play in helping to enhance sexual desire, satisfaction and lubrication,” said Torkos.

femMED, a women’s-only supplement line, recently launched a revolutionary targeted supplement called Libido, which helps to enhance sexual desire, response and satisfaction, as well as improve lubrication. Unlike existing prescription medications, Libido is taken over time to encourage pelvic blood flow, increase free testosterone and sexual desire.
“Our libido supplement is a remedy that works with the individual’s body to gradually improve libido quality,” said Shawna Page, founder and CEO of femMED.
Key supplemental ingredients that support the body during stress include, but are not limited to: L- arginine, Tribulus Terrestris, and Gingko Biloba.

L- arginine is an essential amino acid that helps increase blood flow to the pelvic area. Studies suggest that an increase in blood flow to the genital area increases the sensitivity and intensity of the sexual experience. Lubrication is enhanced by a combination of the lesser-known herb Tribulus Terrestris (Puncture Vine) and the well-known herb Ginkgo Biloba. Tribulus Terrestris is thought to increase the production of DHEA, the direct precursor to testosterone and the indirect precursor to both estrogen and progesterone. Each of those hormones promotes the normal functioning of the vagina and uterus throughout the female cycle. If these hormones are maintained at optimal levels, so too is the body’s ability to produce natural lubrication. Ginkgo Biloba is thought to work by not only increasing blood flows to the genital region, but also altering the effects of serotonin in the body. Serotonin clearly diminishes libido and subsequently the ability to produce normal vaginal lubrication.

For more information on other libido enhancing ingredients, check out femMED’s new Libido supplement at http://www.femmed.com.

About femMED:
femMED is the first user-friendly, mass channel retail brand of comprehensive supplements designed specifically for women, providing simple solutions for their most common health concerns. Colour-coded and easy-to-identify solutions in 13 formulations make it easier than ever for women to take control of their health. femMED’s line of doctor-formulated solutions is designed to address the needs of women at every stage of life. Each product uses only the highest quality vitamins, minerals and herbs. All femMED products are free of dairy, egg, artificial colours or flavours, and almost all are gluten free, yeast free, suitable for vegetarians and delivered in a vegetable capsule. Best of all, femMED formulas are designed to work on their own, or in combination with other femMED formulas to achieve multiple health goals. All products are produced in a Canadian pharmaceutically licensed facility. All formulas are $29.95 each and are available at major retailers across Canada or online at http://www.femmed.com.

About Sherry Torkos:
Sherry Torkos, BSc, Phm, is a nationally recognized pharmacist, author and lecturer. She has written several health books including The Canadian Encyclopedia of Natural Medicine, The GI Made Simple and Breaking the Age Barrier, as well as articles for numerous publications. Torkos is a certified fitness instructor and health enthusiast who enjoys sharing her passions with others. As a health expert, she is interviewed frequently on radio and appears regularly on television throughout North America. Torkos is highly respected for her knowledge, integrity and dynamic personality, as well as her ability to discuss complex health matters in
straightforward terms. She lives and practices holistic pharmacy in the Niagara region of Ontario. For more information, please visit http://www.sherrytorkos.com.